James Steele wrote: ↑Wed Apr 02, 2025 3:23 pm
Killahurts wrote: ↑Wed Apr 02, 2025 1:27 pmThey could even be betting on the platform not surviving, like the surround of old...
I hope it doesn't. Or perhaps remains relevant only to mixing for theatrical release. That's just my curmudgeon opinion.
This may surprise you, but I agree. I wish I didn't have to mix stuff in Atmos. Fans of our music are not calling for it, most don't even know or care what it is. The gear and speakers to do it were expensive, and it took quite some time to learn the ins and outs of how to mix
music in this very esoteric, rule-ridden format, born out of Dolby's cinema technologies. 99.9% will listen to it in headphones, which is 30% of the listening experience on speakers.
So why would I do it? Because our digital distributor pretty much requires it, especially if we can do it ourselves.. but why?
Some in the Atmos world, and also in the world of Atmos haters, say it was a giant marketing plan created by Apple, Dolby Labs, Avid, PMC and others, to rekindle music production industries. Whether it was intended or not, I don't know, but the effect on the music industry is that it split what had become a level playing field into two tiers again- the labels and the big money that can afford luxuries like Atmos, and the independents and smaller acts that don't have the wherewithal. As for Avid, PMC, you see what these guys get out of it, of course. So why don't we tell Apple et al, to take a hike? Because Apple and Tidal, who champion the format, pay
way higher per stream than all the others in general, and even more for streams of Atmos. In some devices, Atmos is on by default if it is available, so..
I would like to think that it will fade out again, like surround did 20 years ago- but I think it's unlikely, due to its scalability to headphones, and firm entrenchment in Apple, Tidal, Amazon, etc.. For professional releases, it is becoming a ""right of passage," if nothing else.
DP11, 2019 16-Core Mac Pro, OS 14 Sonoma , 64GB RAM. RME HDSPe MADI FX to SSL Alphalink to SSL Matrix console, and multiple digital sub consoles. UAD Quad PCIe. Outboard stuff.