MOTUnation.com

Just got this in my email today because I own the Control Hub plugin. I haven't really begun to dig into this info, but it looks interesting. Seems it is similar to products like IK's Tonex, in that you can "profile" analog signal processing gear you may own (or borrow) into their channel strip plugin.

https://www.stltones.com/products/controlhub-plugin

Seems intriguing I guess. We'll have to see how this technology plays out.